Sears UK Style Mobile Tour
Challenge:To promote French Connection's latest clothing line Brand Allure was given the task by our marketing client of sourcing a Prince William and Kate Middleton look alike to travel around the country and create a buzz around the brand by creating live interactions with consumers at various stops along the tour. The day-to-day activity was broadcast on social media channels and covered by traditional media as well.
Results:
Brand Allure placed two brand ambassadors that traveled from New York to Boston, Philadelphia, D.C., Detroit, Chicago, Atlanta, Houston, Dallas, San Francisco and ended the tour in Los Angeles. Not only did the models have to look like the royal couple but they had to create a unique experience for consumers at every stop along the way. Brand Allure placed savvy actor/ambassadors that broadcast their experience on dedicated Facebook and Twitter accounts.
